#SLOready
Recovery Campaign
Welcoming back visitors to the city of San Luis Obispo
Taking it SLO and Steady
In 2020-2021, I wrote 30+ display ads, 20+ social media ads, and the website homepage for the city of San Luis Obispo to promote how #SLOready the city was to welcome back visitors as California reopened from COVID-19 closures.
Campaign messaging was co-developed by myself, Associate Creative Director of Content Gabbi Hall, and Chief Creative Officer B.C. LeDoux.