Welcoming Back Visitors to the City of San Luis Obispo, CA

In spring of 2021, I partnered with city workers and marketing specialists to write monthly blogs and email newsletters for Visit San Luis Obispo as the city maneuvered reopening from COVID-19. Newsletters were shared to 30,000+ subscribers featuring high priority health and safety information, outdoor travel itineraries, and local business profiles to inform California locals visiting SLO county.

Brand voice and #SLOready messaging were co-developed by myself, Associate Creative Director of Content Gabbi Hall, and Chief Creative Officer B.C. LeDoux.