Forever Yosemite Recovery Campaign
Encouraging Californian’s to find their room to roam right in their backyard.
In summer 2020, Yosemite Mariposa County sought to market to Californian’s that Yosemite National Park and surrounding Mariposa County were open for visitors following the rollback of the state’s first stay-at-home order.
Noble Studios developed the Forever Yosemite integrated marketing campaign, and I helped develop messaging for banner and social media ads and landing pages.
Campaign messaging was developed by Chief Creative Officer B.C. LeDoux, and executed by myself and Creative Designer Christine Harcinske.
The campaign’s primary landing page aimed to inform Californians Yosemite National Park was open and welcoming visitors while also reminding them of the activities available in surrounding Mariposa County.
The campaign’s secondary landing page emphasized activities in Mariposa County. This strategy was meant to limit the number of visitors looking to enter Yosemite National Park, which had opened to limited capacity and only to visitors who bought tickets in advance.
